Music has the power to break down boundaries, some say music is a religion. But unlike religion, it has the universal power to unite us as one global community, despite our beliefs, economic status or distance.
Playing for Change was set up as a music movement, watch the video below, which has over 46million views – surely proof that such a movement has mass support. They set up a mobile recording studio and cameras initially, to travel the globe recording musicians.
Now musicians from all over the world perform benefit concerts. The money raised helps to build music and art schools in under priviledged communities and really makes a difference.
They also do partnerships with brands. Okaidi designed a special line of PFC t-shirts to be sold in over 700 stores worldwide. They committed 1 euro per T-Shirt sold to go to supporting the PFC musicians and music education programs. It doesn’t stop there.
There’s also now a Playing for Change Day on Sept 21. Last year they had 225 music events in 41 countries, on 6 continents which raised nearly $70k, money which also helps support the programmes.
Music really does have the power to change the world and create positive social change.