Ray Anderson: The business logic of sustainability

If you haven’t watched this before, it’s an understated but powerful call to arms. Ray was the founder and chairman of Interface Inc (a very successful carpet company) and ‘recovering plunderer’ (his words). Since the 1990’s he turned Interface’s ‘take, make’ waste’ model on its head, which also lead it to global dominance doubling profits.

His theory, facts and evidence justify his powerful vision for sustainable commerce – which was a ‘Mission Zero’ plan. He used the below impact equation, to transform the way his businesses were run.

His question to us or call to arms: can we reframe civilisation itself, to have more happiness with less stuff? To change the whole system of our economics, creating a ‘new civilisation a sustainable species living on a finite earth, ethically, happily and ecologically in balance with nature.’

After all ‘theft is a crime and theft of our children’s future will be a crime’ surely?

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