Reciprocal Altruism – the importance of empathy

Dev Patnaik with Peter Mortensen explored how organisations of all kinds prosper when they tap into a power each of us has: empathy, the ability to connect with other people. Their book’s called ‘Wired to Care’ and it’s something I often come back to as a reference source.

They cite an example from 1893 when more than 200 leaders from over 40 countries came together for a Parliament of World Religions. The goal was to see if they shared any common ground. Imagine that happening today and how long it would take! Anyway, the leaders all had different religious beliefs but did find one thing they all shared as a unifying belief, The Golden Rule. Their declaration was ‘The Ethic of Reciprocity’, a belief that human’s have the capacity to put themselves in someone else’s shoes, which is the root of moral behaviour.

Wired to Care goes on to explore great examples of brands that work to The Golden Rule, something which is a natural human behaviour and inherent in the human brain.

They highlight that when we become disconnected from other people, we can’t behave in a consistently moral way as we ‘simply have nothing to calibrate our behaviour by.’ A challenge they set in the Golden Rule is to ‘treat people even better than they might expect to be treated.’

This year we’re looking forward to celebrating people who are #kindaware, brands and testing ourselves with how we treat people through different Kindaware campaigns.

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